You COULD use AI to set your pricing, but SHOULD you?
You COULD use AI to set your pricing strategy, but SHOULD you? In theory, AI should calculate better prices than you ever could. We break it all down here.
The Hotel Fire Pricing Lesson: What a 2AM Emergency Taught Me About Consultant Value
Your clients aren't just paying for your expertise—they're paying for the confidence that they won't find themselves standing in a metaphorical rainy street at 2AM because something went wrong.