You COULD use AI to set your pricing, but SHOULD you?

In theory, AI should calculate your rate better than you ever could.

In practice, here’s the challenge:
-Do you trust it’s doing a good job?
-Could you justify your price to a customer—without knowing how the AI got there?

Especially if you already have challenges explaining or justifying your price, are you going to help your cause by entrusting your pricing to a highly sophisticated black box? And having to explain how ChatGPT did its calculus?

A better approach:

Figure out how much value you deliver and how to deliver more. Once you can quantify that value and your customer’s ROI, pricing, with or without AI will get a lot easier.

Have you tried AI for pricing? What happened—and did it help?
#hgpartners #valuepricing #growth #saas